the friday five (!!)
Ft. all the best best black friday finds
Happy (belated) Thanksgiving, friends! Gobble gobble to you and yours! I hope your day was filled with family, friends, food, and festive times. And if you’re reading this from outside the US, Happy Friday! I hope your week was also filled with all the ‘F words’ above.
It’s been a minute since I wrote about the passage of time here, so I feel secure in saying that I can’t believe Thanksgiving has come and gone, and the end of the year is in sight. This fall has gone by at record speed, and naturally, it’s making me feel a type of way.
It’s officially cold-cold, and I am absolutely not prepared. I’m realizing I probably need to add at least one new coat to my rotation, because I’ve been wearing the same black wool Zara coat most days for two (maybe three?) seasons now. And yet, at the same time, my brain is convinced spring is right around the corner, and therefore I shouldn’t buy anything else. This logic, of course, does not align with reality, since it can stay cold in New York through May. And the deep, dark winter is only just beginning— you’re welcome for that little reminder!
But The Friday Five is not about winter. It’s actually brought to you by Black Friday, because it’s been top of mind all week. Black Friday, Cyber Monday, which starts way too early—and seemingly earlier every year, kind of gives me anxiety. Of course, I love all the sales as much as the next person, but I also find them incredibly overwhelming. You’d think I’d appreciate the fact that this window of sales starts earlier and earlier each year, giving one more time to digest and shop, but it really just kicks off the anxiety earlier—one marketing email at a time.
Anxiety because I’d love to get all my holiday shopping done within this window, but I never do. Anxiety because I really shouldn’t be shopping for myself, yet it’s hard for me to resist buying things that are on super sale. And anxiety, because of consumerism. Clearly, I love shopping (I mean, this newsletter lol), but I really consider myself a thoughtful shopper. I vacillate A LOT before buying anything—unless it’s vintage, I am definitely guilty of buying on a whim, but that is where the anxiety is rooted. I hate the pressure of having to make all these shopping decisions in this tight window. It’s not conducive to my methods.
That said, I will still 100% be taking advantage of this prime shopping window. Working to get as many holiday gifts purchased this weekend as possible—if only my gift guide were done (stay tuned for that next week!) and maybeeeeeee picking up 1-2 things for myself.
So, that said again, I am here to spread the good word, and hopefully make your sale shopping a little less overwhelming. This week, The Friday Five is focused on categories vs specific products, because it was way too hard to narrow it down. So here you have the best best Black Friday sales. Happy shopping!
Xx, my best best!
1. Clothes, bags & shoes!
Argent | 40% off select styles
Clare V. | 20% off sitewide
COS | 25% off sitewide
cuup | 25% off sitewide — I will be buying all the modal undies!
Dear Society | 20% off sitewide — One of my fav stores to shop IRL, the best curation!
DL1961 | 30% off sitewide
DONNI | 25% off sitewide
else | 15% off sitewide, 30%-50% off sesonal and archive styles
Frēda Salvador | 25% off sitewide
Hunza G | 30% off sitewide — It may feel unnatural to buy a swimsuit rn, but go with it!
J.Crew | 50% off sitewide, 30% off cashmere, suiting & chinos
Larroudé | 50% off sitewide
LESET | 30% off sitewide
Liffner | Up to 30% off sitewide
Loeffler Randall | Up to 40% off sitewide
Reformation | 25% off sitewide — and I justttt rounded up all my favs here!
Shopbop | 25% majority of the site
Simon Miller | 25% off sitewide — If I’m being honest, I want it all.
2. Jewels
Ariel Gordon | 20% off sitewide — I’ve wanted the Medallion Signet necklace 4ever!
At Present | 20% off sitewide
Aurate | 30% off — Really great lab-grown options!
Chan Luu | Up to 70% off — Also peep their clothing!
Heaven Mayhem | 30% off (almost) everything
Kinn | 15% (almost) everything — I wear my Kinn earrings pretty much every day!
Lizzie Fortunato | Up to 20% off
Zoë Chicco | Up to 25% off sitewide — Long-time fan of this brand!
3. Beauty
Cadence | Up to 30% off sitewide — I just upgraded my existing set with some medium-sized capsules and adapters to assist with pouring product, etc. These are the BEST for travel.
Crown Affair | 30% off sitewide
Currentbody | Up to 15% off — Not pictured, but now is the time to get the red light face mask!!
DedCool | 30% off sitewide
Facile | 30% off sitewide — Obsessed with the lotion above, and also their Dew You hyaluronic serum.
goop Beauty | 30% off sitewide — The exfoliator above is actually next level.
Maison d’Etto | Purchase discovery set & receive a $50 credit off a full size — I am obsessed with so many of these scents, and committed to Durban Jane (i.e., got the full size!) after testing all. However after using the Macanudo tester while traveling for Thanksgiving, I may need to acquire the full size too! This would be such a great gift to give someone.
RŌZ | 20% off sitewide
Soft Services | Up to 20% off sitewide
ZIIP Beauty | 20% off with code DICAPO — Again, BFCM is the time to buy face devices!
4. Home
Big Night | 15% off sitewide
Brooklinen | 25% off sitewide — A really good time to buy sheets & towels!
Flamingo Estate | 20% off sitewide — Where my beloved personalized olive oil is from, but sadly not included in the sale :-/
Hawkins | 20% off sitewide — So many gems! I love their pasta bowls.
Lazy Jamie | 18% off sitewide
LEIF | 20% off everything — Another store I love to shop IRL!
Jonathan Adler | 30% off sitewide — I also just got this & it’s the perfect holiday candle.
Maison Flâneur | 20% off sitewide — I’m obsessed with this site! I discover so many interesting brands here.
Schoolhouse | Up to 40% off sitewide — There is also a striped couch I need in my life, but this Black Friday we’re starting with pillows.
5. Men
Corridor | Up to 30% off sitewide
COS | 25% off sitewide
J.Crew | 50% off sitewide, 30% off cashmere, suiting & chinos
Jungmaven | 25% off sitewide — Great tees for women too! Link this v-neck I just got.
Ralph Lauren | Up to 30% off sitewide
Todd Snyder | 30% off sitewide — Buying so many gifts for the men in my life!
Wax London | Up to 50% off sitewide
Want more of the best best? Keep scrolling to catch up on recent newsletters.
the best best: thanksgiving aesthetics
I think it was late August or early September when our design team was setting up for a “style out” in our office. A term that was truly not in my vocabulary before starting this job, but as you could have guessed, it means styling all the looks ahead of a shoot. I note the timing because it shows just how early my Substack ideas start forming, and yet …
the best best: things from h&m, zara & reformation rn
Here is your Monthly Scroll Special—where I keep it light on text, heavy on visuals, and packed with links.
You are absolutely amazing & creative ( obviously!) to share all of these cool pics!! Thank you for all your hard work & sharing your viewpoints!
Well freakin' done!!!